Elzeen
A constructive website for a construction company! Haha. Clean, minimal, and bold statements with a super small number of words achieved only with images.
Task
The main goal was to create a modern look with attention to showing the images of Elzeen's work.
Elzeen is a company with a modern approach to architecture. Their goal was to have a modern and outstanding website. What was the challenge: creating a cohesive look with all the different colors of pictures.
A minimalistic way of designing with a bold combination of images created the perfect blend of an informational portfolio and a way to impress investors.
Through beautiful images and very few words, the emphasis was on showing the work rather than “reading” it.
Creating a multilingual experience was a key point in presenting the work to investors.
| HEX #1F7B72 | Usage Primary | ◯ |
| R 31 G 123 B 114 |
Smaragd green
| HEX #FFFFFF | Usage Background | ◯ |
| R 255 G 255 B 255 |
White
| HEX #000000 | Usage Icons/Fonts | ◯ |
| R 0 G 0 B 0 |
Black
Focus was on the work they have done; again, we used a black and white combo for the background and fonts with an accent of smaragd green, which is their logo style.
In this case, images played the design role; we restrained the design with simple colors so that the images received all of the attention.
Typeface
Open sans
Usage
Headlines
Open Sans is their company font, so we decided to simplify things and went with bold Open Sans for headings and regular for the body.
Typeface
Open sans
Usage
Body
We didn’t want to complicate and draw attention with fonts because there are mostly images and videos. Simple is gooood.
