Magic Frequency
Magic packed in geometric shapes and words. It is definitely a challenge to put so much information into a design that is clean, minimal, and yet readable.
Task
Informational website with an emphasis on booking discovery calls.
Magic Frequency was all about information and providing users with the ability to learn more about quantum hypnosis.. THE question was: how to do the design with milion words?
For us, this was the challenge. Normally, we use as few words as possible to give the sites a more visual feel, but this one was the polar opposite.
At the end, this was a project where a clean and minimal look really made a difference. The choice of fonts and geometric shapes played a vital part in creating a magical experience for the reader.
One of the key features was the ability to book a call directly on the website and connect everything to Kristina’s Google calendar so everything is in sync.
| HEX #196795 | Usage Primary | ◯ |
| R 25 G 103 B 149 |
Dark pastel blue
| HEX #F8F8F8 | Usage Background | ◯ |
| R 248 G 248 B 248 |
Slightly off White
| HEX #000000 | Usage Icons/Fonts | ◯ |
| R 0 G 0 B 0 |
Black
Again, readability was the key focus here, so we went with as little color as possible since color just takes the attention. We used dark pastel blue only as a hover effect at some points of site.
Because the design of this site was “the words”, black and off-white were obvious choices. We added extra toning with a few beautiful images of the universe and geometric shapes.
Typeface
Playfair Display
Usage
Headlines
For this one, we went with a combination of Google fonts. We wanted to provide as much comfort to the reader as possible because that was our main goal.
Typeface
Roboto
Usage
Body
One of our all-time favorites because it simply provides the user with the ability to obtain information without trying too hard.
