Solù
A handmade website with a focus on details and highlights, to build up on the perfect white canvas of the internet. It’s such a pleasure to work on a site that has unique products and whose main focus is to promote a simple lifestyle filled with nature.
Task
Creating a natural-like e-commerce website with a calm user experience
Solù is a brand whose main word is natural. Their products are all handmade and made with natural materials. We had a big challenge in front of us: how to bring nature to the internet?
Showing the simplicity of the product’s design was our main point. Matching that with hand-made illustrations brought a perfect match.
Full experiece was brought on by distinct workflow on the site. It was designed in a way that openes up customers to meet the product and it’s uniqueness but at the same time it leaves focus on e-commerce.
Photos were one of the most important part of the initial theme of the site. Showing the textures along side the quality of the product is something we have been emphasising.
| HEX #EEC1A1 | Usage Primary | ◯ |
| R 238 G 193 B 161 |
Light Peach
| HEX #B87A1E | Usage Highlights | ◯ |
| R 246 G 244 B 239 |
Light Beige
| HEX #FFFFFF | Usage Background | ◯ |
| R 255 G 255 B 255 |
White
| HEX #000000 | Usage Icons/Fonts | ◯ |
| R 0 G 0 B 0 |
Black
Light colors are the theme of this web shop. We used “light peach”, which is part of the company’s logo as a style guide, and derived from that, we used light beige color as a highlight for the crazy icons we used.
It seems we tend to use black and white as backgrounds and fonts since this are the colors which don’t stand out but bring space to the content of the webiste.
Typeface
Cormorant
Usage
Headlines
Ahhh, this font is the cream de la cream of Google fonts, and we finally found a perfect place for it. It looks so French, right?
Typeface
Roboto
Usage
Body
Perfect combination with our heading font for clean and easy reading. Roboto is one of the best body fonts on the internet.
